A microphone, a computer, and a place to record your show are the keys to starting your own podcast. Of course, the passion to share information is the most foundational aspect of content creation; coupled with a good internet connection in this day and age of being a video content creator. There are many ways to create it, including recording on Garage Band on a Mac, editing using Audacity. There's plethora of free resources online to explore and get rolling.
"Being yourself" is the biggest trait to establishing oneself with the target audience. Authenticity is a key attribute to successful podcasting. Knowing when to talk about things your audience care about, and when to give your guests their much needed time and focus are vital. Understanding the essence of what a guest conveys and relating it to your audience is crucial in content creation.
Once you are sure of your concept for your podcast or have figured it out with the help of a content development expert, create a list of potential guests who may resonate well with your target audience. There are several services like Podbean, Audible, Soundcloud that one can use or e-mail is another way to reach guests. Social media is a great platform to approach guests as well.
Content marketing is all about creating unique content that people want to read, watch, listen to, or use. Going about it in several forms - articles, podcast, blog posts, video content creation, audiograms, newsletter and backlink to your primary source/website is a critical aspect to success. Making it easy to share, keeping it concise, most importantly, addressing pain points of your customer base with authenticity and unique perspective is what makes your content different from the rest of your pack.
There are many ways to build your audience, including social media marketing, email marketing, newsletters and advertising. However, one of the easiest ways to grow your audience is by offering free content. This way, people who enjoy your show will subscribe to your feed so they don't miss out on future episodes. Always remember, succinct messaging and call to action to gain visibility are key. Next big thing is analyze metrics, tweak marketing campaigns, content offered, as needed.
Know WHAT "to talk about", WHO your "audience is", WHY you"need a certain topic", WHEN to "post", WHERE to "propagate", HOW "to make yourself unique" with your podcast or any content creation you are in. Use every ounce of creativity as a video content creator and follow industry guidelines and best practices. Learning and giving your content the much needed "SEO"(Search Engine Optimization) flavor will serve you well, so you rank high in searches.